The Business of Joy

THE JOURNEY BACK TO JOY GROUNDBREAKING INSIGHTSThis is not a self-help book; it's a book about getting back to the business of joy and the invaluable lessons learned that enabled many businesses to not only survive the Covid-19 pandemic but emerge stronger. Grounded in over 50,000 consumer interviews since March of 2020, what started as a small passion project became a leading indicator of the economic recovery by focusing not on fear but the unlocking of the pent-up demand for joy. The key insight: It was only when joy was greater than fear that economic recovery could begin. Emotions of this journey run the gamut, from the heart-wrenching unintended consequences left in the wake of the pandemic to the many heartwarming stories of human kindness; from the bad customer behavior seen to the outrageously silly and sometimes crazy things we did. The hospitality industry leaders' stories focus not just "what" they did to navigate the pandemic but more importantly, "how" they did it. These lessons can be scaled moving forward to be better prepared for any challenge whether it be retail, technology, healthcare, transportation, logistics, financial services and more; no business model was left untouched by the pandemic.