The Canadian Loyalty Landscape

Canada has become a market leader in the loyalty industry over the past 30 years. Today two of the world's largest travel and hospitality based coalition programs are based in Canada. This emerging industry has accelerated in membership growth and revenue generation. In 2011, Canadian loyalty program developers, AIMIA and LoyaltyOne, surpassed $3 billion in combined revenue. To better understand this rapidly expanding and complex industry, a complete industry analysis was preformed. Research started with a broad understanding of the industry sectors, products, and geographical differences, and then focused exclusively on Canadian travel and hospitality coalition programs. An in-depth firm analysis was also preformed on industry leading programs, Aeroplan and Air Miles.