bokomslag The Challenge of BRIC Multinationals

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696 sidor
2016

This PIBR volume examines a number of idiosyncratic elements in the internationalization strategies of BRIC MNEs and, in particular, in their relationship with home country policies: 1.The theoretical challenge: do we need different or more specific theories of EMNEs to assess the phenomenon of BRIC multinationals? 2.The empirical challenge: what marks the changing position of BRIC countries in the world economy? 3.The managerial challenge: with the coming of age of a new breed of multinationals, what distinguishes BRIC multinationals from other (emerging market) multinationals? 4.The policy making challenge: what impact have MNEs from BRIC countries had on their domestic economy?

Författare: Rob Van Tulder, Alain Verbeke, Jorge Carneiro, Maria Alejandra Gonzalez-Perez
Format: Inbunden
ISBN: 9781786353504
Språk: Engelska
Antal sidor: 696
Utgivningsdatum: 2016-11-23
Förlag: Emerald Group Publishing Limited