The Character of Leadership

Why do some managers succeed and why do
others fail? Mediocre performance in management is born from
a failure to understand that real leadership requires action
and exceptional accomplishment in meeting goals and working
well with others. Plain and simple-effective leadership is
the key to building great companies.

David
Reeves, a successful business leader who developed
profitable agencies for a major life insurance company for
more than twenty-seven years, shares principles that will
help others identify the difference between management and
leadership, learn how to effectively lead a group, and
motivate others to accomplish goals. Through sharing his own
personal experiences and the stories of successful leaders,
Reeves teaches managers and future leaders how to:

• Develop personal integrity that is strong enough
  to make and keep commitments
• Find the courage to
  change the things that must be changed
• Listen and
  communicate effectively
• Recruit and hire only the
  best individuals
• Build a culture focused on
  excellence

The Character of Leadership guides
managers through an in-depth thinking process that will help
them become the kind of leaders who inspire others to
achieve greatness.