The Chinese Story in Global Order

This book provides a historical review of the transformation of Chinas image around the world since the 1978 Reform and Opening Up. Based on a synthetic model that the author constructs for evaluating national images, together with a historical review and quantitative analysis, it discusses the issues and challenges confronting Chinas image around the world since the Opening Up. To help rectify the situation that most of the research on Chinas reform efforts focuses on hard power (esp. economic power), this book, which mainly focuses on Chinas soft power, reviews and assesses its global image from the three perspectives of politics, economy and culture. In the process, it sheds valuable new light on the presentation of Chinas image and the worlds perceptions of China.