The Company of the Future

Inspired by Cairncross's acclaimed economist survey, this book argues that we've grossly underestimated the power of the Internet to change the way companies behave. We're entering a volatile period of fundamental organizational change from which will emerge a new type of company-one that will require a new set of leadership and management skills to run it.

the company of the future boldly asserts that managers and their companies must embrace and exploit the very technologies that have upended their jobs and their businesses. And they must look inside-improving the relationships among managers and employees-before they can realize the enormous potential that new technologies hold for enabling collaboration with customers, suppliers, and partners.

Managers must learn to wed both technological and human skills to succeed in this new organizational form. Cairncross outlines ten critical capabilities for surviving what may be the most revolutionary, even frightening period in corporate life. Managers must be ready and able to:

Recruit, motivate and manage talent

Cater to their best customers and "fire" unprofitable ones

Make fast, yet flexible, decisions under great uncertainty

Filter, structure, and leverage knowledge

Run collaborative alliances with a variety of partners

Manage relationships with suppliers, customers, and employees

Communicate effectively both online and offline; internally and externally

Set protocols and standardize processes

Foster a culture of openness and learning

Lead with strength, knowledge, confidence, and courage

Setting the new agenda for managerial success, this insightful guide will help managers at all levels to anticipate and cope with the extreme challenges ahead in our networked world.

AUTHORBIO: frances cairncross is the Management Editor at the economist and author of the death of distance: how the communications revolution is changing our lives (ISBN 157851438X, HBS Press) She resides in London, England.