The Complete Book of Perfect Phrases for High-Performing Sales Professionals

The Right Phrase forEvery Sales Situation

a powerful command of words is the number one requirement for succeeding in the field of sales. whether youre cold-calling a prospect, presenting to a group of decision makers, or dealing with price objection, the make-or-break point of every transaction lies in sayingthe right thing to the right person at the right time.

The CompleteBook of Perfect Phrases for High-Performing Sales Professionals isthe ultimate field guide for speaking and writing your way to salessuccess. Youll find perfect phrases for:

Lead Generation

• Turn cold calls into profitable relationships
• Expand your customer base
• Write engaging letters and e-mails

Sales Calls

• Get access to decision makers
• Present your product in compelling language
• Resist objections and stalling tactics

Customer Service

• Develop a rapport with every client
• Handle the most difficult of customers
• Close every conversation on a positive note