The Corporate Brand
Inbunden, Engelska, 2000
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Fri frakt för medlemmar vid köp för minst 249 kr.Shows how organizations can best manage their reputations, arguing convincingly for a new focus on corporate brand development rather than on individual brand name products. Discusses how all forms of communication, including performance of specific products, employees' services, and advertising, m
Produktinformation
- Utgivningsdatum2000-08-01
- Mått152 x 229 x undefined mm
- Vikt454 g
- FormatInbunden
- SpråkEngelska
- Antal sidor184
- FörlagNew York University Press
- ISBN9780814737620