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Cathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that country-specific factors like cultural or political factors, but also institutional differences between countries as well as firm-specific resources in a country influence the corporate reputation-consumer behavior relationship. Additionally, an overview of the main cultural approaches and how they influence consumers corporate reputation perceptions is given.
- Illustratör: Bibliographie
- Format: Pocket/Paperback
- ISBN: 9783658197636
- Språk: Engelska
- Antal sidor: 181
- Utgivningsdatum: 2017-11-07
- Förlag: Springer Gabler