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Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys-word of mouth, referrals, and occasional promotions-are inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public relations, all creatives need this know-how book for marketing their business.
- Format: Inbunden
- ISBN: 9780393733471
- Språk: Engelska
- Antal sidor: 224
- Utgivningsdatum: 2012-01-10
- Förlag: WW Norton & Co