bokomslag The Customer Century
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The Customer Century

Anders Gronstedt

Pocket

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  • 252 sidor
  • 2011
Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium. Companies must learn to integrate communications three dimensionally; externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Filled with hints, tips and strategies, this illuminating text shows readers the key to thriving in the upcoming customer century.
  • Författare: Anders Gronstedt
  • Format: Pocket/Paperback
  • ISBN: 9780415512787
  • Språk: Engelska
  • Antal sidor: 252
  • Utgivningsdatum: 2011-12-09
  • Förlag: Routledge