The Development of Scientific Marketing in the Twentieth Century 1

Data & IT

The Development of Scientific Marketing in the Twentieth Century

Name: The Development of Scientific Marketing in the Twentieth Century
Price: 1189 SEK
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Author: Jean-Paul Gaudillire
ISBN: 9781138630116

Jean-Paul Gaudillire

Pocket

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288 sidor
2017

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

Författare: Jean-Paul Gaudillire
Format: Pocket/Paperback
ISBN: 9781138630116
Språk: Engelska
Antal sidor: 288
Utgivningsdatum: 2017-02-07
Förlag: Routledge