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"The Digital Odyssey: From Storefronts to Screens - Defining the Generational Shifts in Buying Behaviour" is a comprehensive exploration of the evolution of consumer behavior in the digital era. This insightful book delves into the transformative journey from traditional brick-and-mortar shopping to the seamless world of digital transactions. Covering generational shifts-from Baby Boomers to Generation Z-and examining the roles of artificial intelligence, virtual reality, and data in reshaping buying patterns, this book offers an in-depth look at how technology is redefining the commercial landscape. Perfect for marketing professionals, entrepreneurs, and tech enthusiasts, it highlights challenges and opportunities in the ever-evolving digital economy.
- Format: Pocket/Paperback
- ISBN: 9798896328599
- Språk: Engelska
- Antal sidor: 240
- Utgivningsdatum: 2024-12-18
- Förlag: Notion Press