The Dominant Influence of Marketing in the 21st Century 1

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The Dominant Influence of Marketing in the 21st Century

Name: The Dominant Influence of Marketing in the 21st Century
Price: 759 SEK
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Author: P Kitchen
ISBN: 9781349334001

P Kitchen

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138 sidor
2013

Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'

Författare: P Kitchen
Format: Pocket/Paperback
ISBN: 9781349334001
Språk: Engelska
Antal sidor: 138
Utgivningsdatum: 2013-04-16
Förlag: Palgrave Macmillan