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Uses case studies to explore why large scale electronics failed to win a leadership position in the early computer industry and why IBM, a firm with a heritage in the business machines industry, succeeded. The cases cover both the US and the UK industry focusing on electronics giants GE, RCA, English Electric, EMI and Ferranti.
- Format: Pocket/Paperback
- ISBN: 9781349351053
- Språk: Engelska
- Antal sidor: 348
- Utgivningsdatum: 2012-11-30
- Förlag: Palgrave Macmillan