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This book investigates the effectiveness of 'green' commercials through evaluating and identifying which communication methods in the commercial influenced behavioral change; as well as analyzing how social norms influenced behavioral change. The findings in this book demonstrate which methods of marketing and communication techniques are more effective in promoting environmental behavioral change - information that is vital to 'green' campaigns promoting sustainability and environmental protection.
- Format: Pocket/Paperback
- ISBN: 9783659114830
- Språk: Engelska
- Antal sidor: 140
- Utgivningsdatum: 2012-05-07
- Förlag: LAP Lambert Academic Publishing