The Effects of Integrative Behavioral Prediction and Media Priming on the Hand Washing Behavior of Primary School Children

Master's Thesis from the year 2011 in the subject Psychology - Learning Psychology, Intelligence Research, grade: Very Good, , language: English, abstract: This experimental study investigated the presence of complementarity between Integrative Behavior Prediction(IBP) to identify beliefs to change and media priming effect to increase the association between positive intention and behavior of hand washing with water and soap at the three critical moments(i.e., before eating , before touching or preparing food, and after defecation).