THE eSports REVOLUTION - How Visionary Brands Connect with Gen Z

Video Gaming popularity and competitive esports today entertains millions of gamers and live viewers! Today the video gaming experience has evolved to become more interactive, more social, and more real-time, making it a billion dollar industry. The prevalence of online gaming and esports is thriving, with network connectivity and digital natives playing a vital role in the growth of the industry. Gaming popularity and competitive esports now entertain millions of live viewers. Today, the video gaming experience has evolved to become more interactive, more social, and more real-time, making it a billion-dollar industry. This book will enable the reader to understand the aesthetics of the industry, and will explain how visionary brands are making strategic decisions on how to leverage esports to connect with Gen Z, todays generation of those born after the year 1996. "Gaming IS culture and esports is the competitive aspect of it". John Davidson, Chairman of the Esports Trade Association."The most exciting trend is the blurring of lines between traditional sports and esports." Wayne Kimmel, Managing Partner of SeventySix Capital. LG Jaeger is the Managing Partner and Founder of Esports City Advisors, a consultancy and sponsorship representation agency that connects traditional brand advertisers with gamers (and GenZ) through the introduction of esports as an authentic platform leveraging esports athletes, influencers, publishers, and venues. LG is a serial entrepreneur who has founded multiple start-ups in the SaaS and sponsorship space. He also has extensive leadership experience as a sales and marketing senior executive at technology companies such as Apple, Intel and Samsung. He has a passion to drive esports into the mainstream.