The Essential Advantage

Achieving this clarity takes a sharpness of focus that only exceptional companies have mastered. This book helps you identify your firm's blend of strategic direction and distinctive capabilities that give it the "right to win" in its chosen markets. Based on extensive research and filled with company examples including Amazon.com, Johnson & Johnson, Tata Sons, and Procter & Gamble Essential Advantage helps you construct a coherent company in which the pieces reinforce each other instead of working at cross-purposes.

The authors reveal:

• Why you should focus on a system of a few aligned capabilities
  
• How to identify the "way to play" in your market
  
• How to design a strategy for well-modulated growth
  
• How to align a portfolio of businesses behind your capability system
  
• How your strategy clarifies growth, costs, and people decisions
  

Few companies achieve a capability driven "right to win" in their market. This book helps you position your firm to be among them.