The Experimentation Machine

Today's most successful founders know that the startups that learn the fastest will win. In The Experimentation Machine, HBS professor, entrepreneur, and venture capitalist Jeffrey J. Bussgang reveals how AI is transforming the way startups find product-market fit and scale.

Applying timeless methods and cutting-edge tools, Bussgang shows you how to turn your startup into an AI-powered experimentation machine-learning faster and building smarter with leaner teams.

Join the new class of '10x Founders' who are building valuable companies faster than ever.