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This book challenges current beliefs about organizational identity, reputation, and branding. A highly-talented and diverse team of contributors reveals a wealth of new ideas for discovering the answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities? This multi-disciplinary text will have broad appeal for both students and practitioners alike.
- Illustratör: numerous figures and tables
- Format: Pocket/Paperback
- ISBN: 9780198297796
- Språk: Engelska
- Antal sidor: 320
- Utgivningsdatum: 2000-08-01
- Förlag: OUP Oxford