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In his consideration of the language of the fashion magazine--the structural analysis of descriptions of women's clothing by writers about fashion--Barthes gives us a brief history of semiology. At the same time, he identifies economics as the underlying reason for the luxuriant prose of the fashion magazine: "Calculating, industrial society is obliged to form consumers who don't calculate; if clothing's producers and consumers had the same consciousness, clothing would be bought (and produced) only at the very slow rate of its dilapidation."
- Format: Pocket/Paperback
- ISBN: 9780520071773
- Språk: Engelska
- Antal sidor: 351
- Utgivningsdatum: 1990-07-01
- Översättare: Richard Howard Matthew Ward
- Förlag: University of California Press