The Fine Art of Selling

Selling is an underrated profession. A good salesperson will always find a job because a good salesperson knows how to sell the boss as well as the customer. It doesn't matter whether you're selling refrigerators, used cars, or God to parishioners, selling is the fine art of demonstrating that you have a solution that will make their lives better. The purpose of this book is to bring my four decades of experience in selling to anyone interested in learning this fine art.

I was once at a restaurant and ran into some friends. I was introduced to someone I didn't know and he asked me what I do for a living. I replied that I was in sales. He replied, in a very condescending manner, that he "guessed someone has to do it." This comment was from a minister who, if he's doing his job right, is selling all the time. Everyone who wants to be successful sells. People who want to be very successful sell well. This book is dedicated to the fine art of selling. I hope that my passion for selling will demonstrate itself in these pages.

In our world today, success is often measured not just by the quality of your products or services but by your ability to persuade, to connect, and to convince. Sales is the lifeblood of commerce, the invisible force that propels economies forward and transforms ideas into reality. Without any sales, it all comes to a halt. This maxim applies to job seekers, as well as parents, teachers, and workers in an auto factory. Everyone needs to know how to sell.