719:-
Uppskattad leveranstid 10-16 arbetsdagar
Fri frakt för medlemmar vid köp för minst 249:-
Andra format:
- Inbunden 999:-
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.
- Format: Pocket/Paperback
- ISBN: 9781349545513
- Språk: Engelska
- Antal sidor: 230
- Utgivningsdatum: 2009-05-14
- Förlag: Palgrave Macmillan