The Great Silent Majority

In his televised and widely watched speech to the nation on November 3, 1969, Pres. Richard M. Nixon introduced a phrasesilent majorityand a policyVietnamization of the war effortthat echo down to the present day. Nixons appearance on this night framed the terms in which much of the subsequent civil conflict and military strategy would be understood. Rhetorical scholar Karlyn Kohrs Campbell analyzes this critically important speech in light of the historical context and its centrality to three other speechestwo earlier and one the following spring, when the announcement of the US invasion of Cambodia brought a far different response. She also sheds light on a discourse that generated much heat in a nation already seriously divided in its support of the war in Vietnam. The first single volume dedicated to this speech, this addition to the distinguished Library of Presidential Rhetoric provides the speech text, a summary of its context, its rhetorical elements, and the disciplinary analyses that have developed.