The History and Theory of Rhetoric

By tracing the traditional progression of rhetoric from the Greek Sophists to contemporary theorists, this updated eighth edition gives students a conceptual framework for evaluating and practicing persuasive writing and speaking in a wide range of settings, including written, visual, and digital media. Through an expansive historical purview, the book illustrates how persuasive public discourse performs essential social functions and shapes our societies, drawing on the ideas of many of historys greatest thinkers and theorists. This new edition includes an integrated exploration of non-Western rhetorics, an updated account of contemporary rhetoric, and enhanced analysis of rhetorical theory in a digital age. Known for its clear writing style and contemporary examples throughout, The History and Theory of Rhetoric emphasizes the relevance of rhetoric to todays students. This revised edition serves as a core textbook for rhetoric courses in both English and communication programs covering both the historical tradition of rhetoric and contemporary rhetoric studies. The book is supported by an extensive collection of free digital resources for students and instructors, including: Interactive quizzes to test your knowledge Exam prep questions Introductory lectures featuring Dr. Winslow Video and audio links A detailed Instructor Manual Lecture slides for each chapter Visit the Instructor & Student Resources website at routledgelearning.com/historyofrhetoric.