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The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.
- Format: Pocket/Paperback
- ISBN: 9780230613881
- Språk: Engelska
- Antal sidor: 213
- Utgivningsdatum: 2010-12-14
- Förlag: Palgrave Macmillan