The Impact of New Media on Radio Broadcast

Projektarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Rundfunk und Unterhaltung, , Sprache: Deutsch, Abstract: Among media and ICT platforms in Kenya, radio remains the most widely available, reachingdirectly into more than 85 percent of adults' homes in the country. Mobile phones areincreasingly widespread, but they have not yet reached the near-universal coverage of radio.Fewer than half of all adults can watch TV in their homes, and other ICTs such as computers andMP3 players are available at home to only a tiny minority of Kenyans (AudienceScapes, 2011).Information communication technology includes any communication device or application,encompassing: radio, television, mobile phones, computer and network hardware and software,satellite systems and so on, as well as the various services and applications associated with them.The size and nature of the marketplace for radio has enlarged significantly since 2000, with over50 new stations coming on-air, with at least 10 of them streaming online for worldwide listenersIn particular, there has been an increase in vernacular-language stations, and the proliferation ofthese stations reflects a push towards addressing the various interests groups in the country.(Inter Media, 2005). The upsurge of stations is a result of liberalization of the airwaves, andlisteners now have a wide range of listening choices, particularly entertainment services.[...]