The Impact of Strategic Response Capabilities on Business Success in Kenya

In today's cutthroat business world, the ability to respond strategically to competition can make or break an organization. This groundbreaking study explores the critical yet under examined realm of strategic competitive response capability (SCRC) and its impact on organizational performance. SCRC is a vital factor that leverages business's resources and capabilities, enhances competitive advantage and ensures long-term value growth. This study investigates its impact on the performance of companies listed on the Nairobi Securities Exchange. The findings reveal a strong positive influence of strategic competitive response on organizational performance. Utilizing resource-based view and dynamic capabilities theory, the research underscores the importance of strategic planning, technological adaptability, and continuous market intelligence. This isn't just academic-it's a game-changer for businesses. It underscores the importance of rapid information processing and decision-making in today's fast-paced markets. For managers and investors in emerging markets, this study provides invaluable insights into enhancing competitive response capabilities to drive success.