The Influence of Culture on the Shopping Intention of consumers

Culture is one of the most important aspects of our life, it plays a key role in how people think, behave, interact and all in all adopt and develop life styles. Thus, it influences the behavior of people in markets. It thus is a key aspect of how markets works and when in comes to marketing as a science and art of understanding consumers culture becomes a key determinant of shopping behavior. Building on this thesis, we assume that culture impacts different aspects of consumers such as shopping intention of young students who go shopping in mega malls. Malaysia is a multi-cultural developing country which provides a great context of empirically testing this theory. Further more, it must be noticed that over the past few years the culture of shopping in megs malls has developed expensively in Malaysia due to its economic advancements. these two factors attests that this study could picture an empirically and theoretically plausible view of the impact of culture on shopping intention of consumers.