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Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.
- Illustratör: Bibliographie 23 schwarz-weiße Abbildungen
- Format: Inbunden
- ISBN: 9781137534286
- Språk: Engelska
- Antal sidor: 216
- Utgivningsdatum: 2016-08-20
- Förlag: Palgrave Macmillan