The Invisible Industry

The convention and business events industry is a powerful economic engine creating millions of jobs and billions in tax revenues. Discover the untold story of how this "invisible" industry grew into a trillion-dollar global powerhouse, fueling business success across America.This groundbreaking book uncovers:The influence of World's Fairs on U.S. trade shows.The displays of innovations, brands, and technologies that created business empires.The rise of key convention center cities, venues, organizations, and suppliers.The game-changers who shaped the industry.The current landscape and future of trade show marketing.Get ready to explore an industry that's been flying under the radar for far too long - until now!