The Key: How Corporations Succeed by Solving the World's Toughest Problems

Who can solve these global problems? Corporations.

never before have corporations been so large, so wealthy, so powerful, and so rich in human creativity and endeavor. organizational change expert professor lynda gratton shows that it is now critical that these corporations step up to play a more positive role in the world by building inner resilience, actively anchoring themselves in their communities and supply chains, and leveraging their unique capabilities to address complex global challenges such as climate change and youth unemployment.

in The Key, Gratton maps out how bringing resilience to a fragile world starts with what happens inside a corporationwhen intelligence and wisdom are amplified, emotional vitality enhanced, and social connections harnessed. She explains how corporations can leverage this inner resilience to help solve global problems and how a corporations unique innovative, scaling and mobilizing, and alliance building capabilitiesare some of the tools for combating global ills.

both realistic and optimistic, The Key is a practical guide that provides the rationale, strategies, and tools you need to not only spearhead resilience for your own company but also how to use this resilience to contribute to the betterment of the world. Building on her unique research base, Gratton provides insights from more than 20 companies from across the world including Vodafone, Unilever, Tata Consulting Services, and Natura to illustrate the very real benefits of aligning organizational interests with those of the world.

to create a good future, gratton writes, it is crucial that those who lead corporations become increasingly transparent about their actions and intentions and see themselves as part of the wider world they inhabit.

the worlds business leaders must make a decision: either connect your companys interests with those of the world at largeor watch these separate interests crash into each other. you have the resources to save the world. gratton provides The Key.

The Key offers a novel perspective on the emerging role of corporations in society. Leadership expert Lynda Gratton offers practical insights for unlocking the hidden resources in organizations and using them to bring resilience to a fragile world.
adam grant, wharton professor and bestselling author of Give and Take

gratton has again given us a lens into a brighter future. with prescience and insight, she has offered a way to resolve some of the most serious challenges of our complex world. her ideas are a call to arms and a commitment to action that will benefit individuals, organizations, and communities.
dave ulrich, professor, ross school of business, university of michigan and partner, the rbl group

contrary to hollywood stereotypes, big corpora...