The Media Handbook

Name: The Media Handbook
Price: 2659 SEK
Availability: PreOrder
Author: Helen Katz
ISBN: 9781032698328

Helen Katz

Inbunden

2659:-

Funktionen begränsas av dina webbläsarinställningar (t.ex. privat läge).

Andra format:

240 sidor
2025

Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach. The book takes readers through the fundamentals of each media channel, leading to the creation of a media plan. This edition features a revised and expanded chapter on digital media for both planning and buying (including programmatic), with additional material on artificial intelligence, the metaverse and augmented/virtual reality, and streaming. It also includes more charts and tables to provide additional visual appeal and understanding. Newly updated data, more international brand examples, and a summary of key media calculations round out this thoroughly updated edition. This text remains ideal for courses in media planning and buying in advertising and mass communication departments. Supplemental online resources for both students and instructors are also available. To assist in their course preparation, instructors will find lecture slides and sample test questions, while students will benefit from chapter overviews and new sample media planning exercise scenarios with accompanying practice spreadsheets. Please visit www.routledge.com/9781032671369.

Författare: Helen Katz
Format: Inbunden
ISBN: 9781032698328
Språk: Engelska
Antal sidor: 240
Utgivningsdatum: 2025-04-03
Förlag: Routledge