The Media Were American

In 1977, Jeremy Tunstall published the landmark The Media Are American . In it, he argued that while much of the mass media originated in Europe and elsewhere, the United States dominated global media because nearly every mass medium became industrialized within the United States.


With this provocative follow-up, The Media Were American, Tunstall demonstrates that both the United States and its mass media have lost their previous moral leadership. Instead of sole American control of the world news flow, we now see a world media structure comprised of interlocking national, regional, and cultural systems.