The Myth of the Mousetrap

Have you ever had an idea that would solve a problem and make a difference to the world? And when you told people about it, did they tell you it wouldn't work? Creativity and innovation are the buzzwords of the busy, ever-changing modern world - new ideas are required, positively demanded all the time, and yet a new idea is often met with total resistance. But it's only when an idea is adopted that it can make a difference. This book will explain why it's so difficult to get a new idea adopted, and what you can do about it. Anne Miller, whose inventions range from the Femidom (the first female condom) to power tools and medical products, brings her expertise to bear on an area that has been sadly neglected - even with all the creativity and innovation that's been flying around. Crossing the boundaries between popular psychology, current affairs, business management and campaigning, and containing inspiring case studies from her own and other's experiences, she will show you why your ideas are needed, how to overcome resistance to them, and, carrying on from where Malcolm Gladwell's "The Tipping Point" left off, she will show you how to make them spread. This book and its author demonstrate the power of individuals to make the world a better place.