bokomslag The Neuroscience of Multimodal Persuasive Messages
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The Neuroscience of Multimodal Persuasive Messages

Dirk Remley

Inbunden

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  • 172 sidor
  • 2017
In this book, Dirk Remley applies his model of integrating multimodal rhetorical theory and multi-sensory neural processing theory pertaining to cognition and learning to multimodal persuasive messages. Using existing theories from multimodal rhetoric and specific findings from neurobiological studies, the book shows possible applications of the model through case studies related to persuasive messages such as those found in political campaign advertising, legal scenarios and general advertising, including print, videos, and in-person settings. As such, the book furthers the discussion of cognitive neuroscience and multimodal rhetorical theory, and it serves as a vehicle by which readers can better understand the links between multimodal rhetoric and cognitive neuroscience associated with persuasive communication in professional and educational environments.
  • Författare: Dirk Remley
  • Illustratör: 1 black & white halftones 9 black & white illustrations, 1 black & white tables 8 black & white li
  • Format: Inbunden
  • ISBN: 9781138635814
  • Språk: Engelska
  • Antal sidor: 172
  • Utgivningsdatum: 2017-03-02
  • Förlag: Routledge