The Only Authentic Book of Persuasion: The Agenda/Spin Model

Check out the article written by Richard Vatz which applies the agenda/spin model to political debates on the national imposition of the Common Core. The Only Authentic Book of Persuasion: The Agenda-Spin Model, is based on Richard Vatz' 1973 "Myth of the Rhetorical Situation" work from Philosophy and Rhetoric, the 2009 follow-up article in Review of Communication ("The Mythical Status of Situational Rhetoric") along with other updated articles. The book argues why other standard works on persuasion are thicker, but ultimately mostly irrelevant to pragmatic and practical persuasive discourse. In addition there are significant and substantial applications of the theory to political, psychiatric and everyday persuasion. The newly revised 2nd edition of The Only Authentic Book of Persuasion: The Agenda-Spin Model: Utilizes the Agenda-Spin model - a new approach to persuasion that has garnered the support of innumerable students who, over the last 40 years have accorded Dr. Vatz more teaching awards than any other professor at his campus.. Presents material on presidential persuasion, including persuasive analysis of why Barack Obama won the 2012 presidential election. Analyzes critical rhetorical/political struggles in Washington to control the national agenda and spin for what is persuasively called "gridlock" in budgetary debate.