Dr. DUSTIN S. BURLESON is a speaker, teacher, author and business strategist for thousands of doctors located in 24 countries throughout the world. He writes and edits five newsletters monthly, is the director of the Rheam Foundation for Cleft & Craniofacial Orthodontics and operates a large multi-doctor, multi-clinic orthodontic and pediatric dental practice in Kansas City, Missouri. He is a champion of the private practitioner and has a long track record of helping orthodontists transform their practices and increase their impact on their families, employees, communities and the profession of orthodontics. His orthodontic marketing campaigns have generated over $300 million in revenue for his clients and privately-held practices. When he is not working, you can find him on his sailboat, jumping out of airplanes, or racing exotic cars through the desert. In a tightly-contested vote, he was recently named Best Dad in the World by two-thirds of his children.

• Introduction Week 1 Day 1 Learning To Delegate Tips for Hiring the Right Person for Each Job Day 2 Hitting the Bull’s Eye for Your Target Market If You Build It, Will They Come? Day 3 Are You Still Reading? Skills Can Be Acquired—Do You Need Any? Day 4 Effective Communication for Business Success Nonverbal Communication Day 5 Attending Conferences. Yea or Nay? Public Speaking? You Bet! Day 6 Time to Blow the Whistle How to Work with Someone You Don’t Like Day 7 Creating the Atmosphere You Want Activities for Week 1 Week 2 Day 1 The Customer is Not Always Right Four Sure-Fire Ways to Make Your Clients Feel Special Day 2 Eight Ways to Establish Yourself as an Expert What’s Your Brand? Day 3 Handling Internal Conflicts Time to Land the Helicopter Day 4 Low-Cost and No-Cost Ways to Reward Employees Do You Have These Important Leadership Traits? Day 5 Are You Overlooking Effective Marketing Opportunities? What Ideas Are You Keeping Secret? Day 6 Forget Popularity, Go for Respect Stop Looking for Shortcuts Day 7 How Well Are You Balancing Work and Family? Activities for Week 2 THE ORTHO MANIFESTO Week 3 Day 1 Get a Mentor, or Be One! Inspiration: You Need More of It Day 2 Not Making the Money You Want? Change Something. Are Your Thoughts Helping or Hurting Your Bottom Line? Day 3 On Intention On Speed Day 4 Give Them the Tools to Discover it Themselves Are Your Meetings a Bore? No More! Day 5 Let’s Talk Commute Time Why Happiness is Key to Your Success. Not Vice Versa. Day 6 Social Media Advertising—Yea or Nay? Becoming Social Media Savvy Day 7 Could Dr. Seuss Help You Succeed in Business? Activities for Week 3 Week 4 Day 1 Using Online Video to Your Business Advantage Let’s Talk SEO Day 2 Be Nice, but Give Productive Feedback Is Chronic Multitasking Killing Your Productivity? Day 3 Have Goals? Share Them! How Do You Deal with Chaos? Day 4 Your Best Intentions Can Be Undone How Do You Handle Problems? Day 5 Are You in the OK Plateau? On Lifelong Learning Day 6 Protecting Your Time The Best You Can Be vs. the Best It Can Be Done Day 7 How Seriously Do You Take Your Job? Activities for Week 4 THE ORTHO MANIFESTO Week 5 Day 1 Purpose-Driven Priorities Why Worry About Your Competition? Day 2 A Status Quo Rebel Day 3 Find Deeper Water How Much Money Is Enough? Day 4 The Myths That Haunt Your Days Day 5 It Is the Worst Move Up or Down. Do Not Stay in the Middle. Day 6 Risky Business? Rarely by Design Day 7 Life is Short Activities for Week 5 Week 6 Day 1 Customer Service Meltdown The Pyramid Day 2 How Do You Define Your Bottom Line? Robots and Barcodes Day 3 Better to Light a Candle than to Curse the Darkness Status Quo Bias Day 4 On Urgency Forget About Perfection. Mistakes Can Be Good! Day 5 How to Teach Millennials On Training Day 6 Fail Fast. Fail Often? Be Selective Day 7 On Gratitude THE ORTHO MANIFESTO Week 7 Day 1 Perception vs. Reality Did We All Take Stupid Pills? Day 2 This Is Progress? Beyond the Numbers Day 3 There Is No Off Switch Are You the Smartest Person in the Room? Day 4 Feedback, Indicators and Performance, Oh My! Trust a Stranger? Day 5 On Being Busy On Burnout Day 6 On Reaction On Equality Day 7 Two Choices Activities for Week 7 Resources About the Author