The People Business

To be successful in life, one needs to know how to sell.

David Namer, a master salesman and marketing expert, walks you through how to communicate with peoplewhether youre trying to share an idea, need, product, fact, service, and/or relationship.

He also examines how selling has developed over time, starting from when Eve convinced Adam that he should bite into an apple to modern-day salespeople selling computers. The communication tips youll learn will help you:

improve your personal life to enjoy a more successful career;
become a better communicator by being a better salesperson;
better prepare yourself before meeting people;
learn when to stop talking and start writing;
overcome common objections to buying; and
motivate yourself and others.

Every person who lives, walks, and/or breathes should and must understand basic communication guidelines, which is the art of selling, so they can do business with others.

Filled with illustrative stories, this book will give you a broad understanding of the psychological issues affecting salespeople, customers, and the sales processso you can excel in The People Business.

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