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Image is a tool that guarantees success -- but only if you know how to use it. The Persona Principle will teach you the most powerful Image-Marketing secrets of the world's leading enterprises. Whether you goal is to jump-start an existing business, woo a new and valuable customer, or get your entrepreneurial venture off the ground, The Persona Principle will guide you to the best Persona for success.
- Illustratör: Raffi Anderian
- Format: Pocket/Paperback
- ISBN: 9780684802695
- Språk: Engelska
- Antal sidor: 240
- Utgivningsdatum: 1997-05-01
- Förlag: Simon & Schuster