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The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
- Illustratör: 259 p XV
- Format: Pocket/Paperback
- ISBN: 9781137516428
- Språk: Engelska
- Antal sidor: 259
- Utgivningsdatum: 2011-03-29
- Förlag: Palgrave Macmillan