Dyck and Pearson-Merkowitz conduct a wide-ranging investigation into the effects of partisanship. Drawing on surveys and an array of other data, they show that partisanship and partisan cues shape attitudes, behaviors, and preferences across a huge range of domains, extending well beyond the political realm. This creative and thought-provoking study illuminates the drivers of growing affective polarization in society, as well as the challenges facing American democracy ahead.