The Price-Quality-Value Relationship

The Price-Quality-Value Relationship by Kent B. Monroe explores the intricate balance between pricing, perceived quality, and the value customers derive from products and services. This book unpacks how price influences consumer perception and decision-making, providing marketers, researchers, and students with a deeper understanding of the psychological and economic dynamics at play. Monroe's insightful analysis goes beyond theoretical frameworks to deliver actionable strategies that businesses can apply to align pricing with brand value and customer expectations. Through case studies and real-world examples, the book highlights the importance of managing customer perceptions to build long-term loyalty and profitability. Whether you are a marketing professional aiming to craft competitive pricing strategies or an academic researching consumer behavior, this volume offers a treasure trove of ideas and practical advice. Monroe's work remains a cornerstone for understanding the complex interplay between price, quality, and value in the marketplace. Elevate your marketing expertise with this essential addition to the "Legend in Marketing" series.