The Problem with Penguins

If so, The Problem with Penguins, written by Bill Bishop,
author of the bestseller How to Sell a Lobster, can help you
with your penguin problem! Learn how to stand out in a
crowded marketplace by effectively branding and packaging
your BIG Idea.

In his trademark fun and
entertaining style, Bishop explains:

• Why
  most companies will never stand out in their marketplace,
  and how to avoid a similar fate;
• Innovative
  methods to create a BIG Idea, something new, better, and
  different, even in the most traditional companies,
  industries and product/service categories;
• A
  step-by-step process to brand and package your BIG Idea;
  
• How to develop BIG promotional ideas to attract
  more high-quality prospects;
• Twenty-first Century
  "packaged" marketing techniques to sell your BIG Idea
  easier, faster, and for more money;
• Strategies to
  bring your BIG Idea to market faster and easier, while
  overcoming inertia, procrastination, and negative thinking;
  plus
• Dozens of real life examples of successful
  BIG Ideas created by entrepreneurs in many different
  industries.