The Purpose Advantage

In todays noisy market where people have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organizationyour brand from the competition. What a brand stands for, and the actions it takes to prove it, can provide a necessary memorability consumers draw on when they make purchasing decisions. From interviews with CEOs from some of the most purpose-driven brands today, to a step-by-step workshop on finding your own brands reason for existing beyond profit, The Purpose Advantage explores how standing for something more than just the bottomline is a powerful way to connect to modern consumersbuilding brand love and loyalty in the process.