The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production

The rapid increase in popularity of major streaming services is having a massive impact on more traditional media outlets. Over-the-Top (OTT) Media is the term given to these types of services, which bypass the traditional media sources through an internet connection. The concerns around this booming media industry are coming from multiple directions, including more traditional media providers, publishers and producers, as well as experts attempting to predict how this trend will impact the future of entertainment media industries. How will OTT media force traditional forms of media to adjust and adapt in order to remain relevant? The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production is a timely edited volume that delves into the transformative emergence of Over-the-Top (OTT) media, which is reshaping the landscape of media consumption and production. Aimed at media professionals, policymakers, and scholars in the field of media and communication studies, this book presents an exploration of the multifaceted dimensions of OTT media, providing valuable insights into its technological infrastructure, content production, distribution strategies, and social and cultural implications. The book traces the historical roots of OTT media, establishing a contextual understanding of its rapid rise and impact on the industry. Analyzing the complex web of business models and revenue streams in the OTT industry, the publication sheds light on the competitive dynamics, the entry of new players, and the subsequent effects on traditional media companies. It offers a fresh perspective, recognizing OTT media as a distinct and transformative medium, different from conventional film and television studies. Navigating the myriad aspects of OTT media, the book examines market trends and dynamics, showcasing the intricate technological infrastructure of OTT services, encompassing platforms, devices, and delivery methods. Furthermore, it delves into the personalization and recommendation algorithms that have revolutionized content curation, altering the way audiences interact with media. The implications of OTT media on society are thoroughly explored within the pages of this powerful reference book, with special attention paid to regulatory and policy issues, and consideration of the balance between innovation and governance in this burgeoning domain. Engaging with contemporary issues, the book investigates the intersections of OTT media with news, entertainment, advertising, marketing, and the global south, fostering a holistic understanding of its far-reaching impact. As an essential reference for scholars, researchers, and media professionals, The Rise of Over-the-Top (OTT) Media and Implications for Media Consumption and Production not only helps unravel the complexities of this rapidly evolving medium but also equips its readers with valuable insights to navigate the dynamic digital media landscape.