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Taking the reader on a tour of the fast changing East, Simpfendorfer urges the business world to respond by planning for the unexpected. Now that the East has secured its role as a powerful player on the world stage, The Rise of the New East provides simple business strategies for dealing with an increasingly complex global environment.
- Format: Inbunden
- ISBN: 9781137370051
- Språk: Engelska
- Antal sidor: 238
- Utgivningsdatum: 2014-06-27
- Förlag: Palgrave Macmillan