bokomslag The Routledge Companion to Non-Market Strategy
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The Routledge Companion to Non-Market Strategy

Thomas C Lawton Tazeeb S Rajwani

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  • 426 sidor
  • 2018
It is commonplace for todays transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives. Providing comprehensive and leading edge overviews of current scholarship, this Companion surveys the current state of the field and provides a basis for improving our understanding of the non-market environment, encouraging new insights to improve strategies for enhancing a firms performance and legitimacy. With a foreword by David Baron, the international team of contributors includes Jean-Philippe Bonardi, Bennet Zelner, and Jonathan Doh, who combine to create a book that is essential reading for students and researchers in business, management, and politics, including those interested in business regulation, environmental policy, political risk and corporate social responsibility.
  • Författare: Thomas C Lawton, Tazeeb S Rajwani
  • Illustratör: black and white 37 Illustrations 37 Line drawings, black and white 28 Tables black and white
  • Format: Pocket/Paperback
  • ISBN: 9781138363236
  • Språk: Engelska
  • Antal sidor: 426
  • Utgivningsdatum: 2018-08-14
  • Förlag: Routledge