The School Leader's Guide to Understanding Attitude and Influencing Behavior

"Educational administrators will find the book to be an easily applicable tool for solving many of the dilemmas they face in their schools."
Theron Schutte, Middle School Principal
Boone Community School District, IA

"The book provides a theoretical base for practical application of strategies that will strengthen beliefs and attitudes that support behaviors that can move a school toward the fulfillment of its educational mission."
David Erlandson, Professor
Texas A&M University

"This book keeps its promises: it is truly a guide for action that will be used by educators, especially educational change agents. Each of the authors comes out of an unusual blend of theoretical sophistication and practical experience that make this book a stimulating intellectual read and a solid manual for practice."
Steven Tozer, Professor of Education
University of Illinois

Why do people behave as they do? What makes them take a stand on a specific issue?

Solving school problems and making policy decisions require that we anticipate how people will feel about an issue or how they will behave. School leaders must understand the values, attitudes, and beliefs brought to different situations. The School Leader's Guide to Understanding Attitude and Influencing Behavior makes it possible for educators to scientifically understand and influence the attitudes and behaviors of diverse constituencies, both inside and outside the school.
Using the Model of Reasoned Action (MORA) enables readers to understand how people form attitudes and make decisions about a wide variety of future behaviors. Armed with this information, educators can change attitudes and influence behavior of teachers, staff, parents, and the community. This excellent resource includes:

• Examples of attitude scales
• A sample questionnaire
• A checklist of steps through an attitude-behavior study
• Tables to organize and report data
• Data analysis presented in an easily-applied manner

When you must know how best to influence the attitudes or behaviors of others, this remarkable book will show you. Make a positive difference in your school or district!